How To Build A Good Business Site
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| Article Index |
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| How To Build A Good Business Site |
| How To Build A Good Business Website - Part 2 |
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According to the Office of National Statistics between 2005-2006 consumers spent £103 billion in online purchases in the UK alone.
But a recent survey has shown that for UK SMEs:
o 23% of websites have not been updated launch
o The average age of a website is four years
o Only 8% of respondents had an e-commerce element to their sites
o 25% of companies had no way of tracking their site
o 38% had no budget at all for website updates
o For those with a budget the annual spend was around £250
So, if you have built a web site and you find that your site hasn't been generating much relevant traffic and no significant sales the temptation may be to start “the blame game” but that isn’t going to help. You see building a web site is one thing; building one that will bring in business is another.
Far too often building a website is seen as a design or technical issue and confusion is the norm with no one being really clear why it’s there, who it is aimed at or what it is supposed to do.Too frequently ‘getting the website up’ is the main objective and the site reflects the organisation and its departments. But users don’t care about ‘producers’, they just want a site that is easy for them to understand and use.
Here are some thoughts you can use to make sure your website is effective and working for you.
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