Modern Websites

An effective domain name is one which helps you meet the goals of your site. One of the aims of most web sites is to attract as many visitors as possible. There could be others as well – such as to sell as many goods as possible, sell subscriptions, broadcast information, gain links etc.

One of the factors search engines consider when evaluating your website in comparison to your competition is the name of your domain. A brand new website called Marciano’s that markets a ice cream is much less likely to rank higher than AlisonIceCream.com (assuming all other factors are identical)

Type in some random item on your search engine such as shoes and see how many results pop up. That is your potential competition – probably in the multimillion range. However you shouldn’t let this discourage you. What you need to do is to find a niche or subsection within the field and purchase a domain that reflects your niche.

However, you also need to be able to select a good niche.

The Internet presents almost limitless possibilities, but is there any point in building a website for a topic no one is interested in? How can you find out if people are interested in the topic you want to publish. One of the best ways is to find out how many searches people have made in recent times for that topic.

You have to find the right balance as while you don’t want a topic that is too popular and competitive for you to dominate, on the other hand you don’t want a topic that is so unpopular no one visits your website (except you!)

In addition, in the process of building your website, you need to include keywords relevant to the topic on each page and to the whole website.

How can you discover the right words?

There are some free and other fairly inexpensive tools you can use to gauge how popular a niche is. Login or Register here to download a free keyword and domain resource which will help you find the best keywords to use for your domain and to narrow down the niche to base your website on.

These companies offer some excellent deals for purchasing website domains and hosting